Asuka-Fujiwara
Where Every
Stoy Begins
Toward
More Sustainable Tourism
When you first arrive in Asuka-Fujiwara, the tranquility may take you by surprise.
It feels like you’ve stepped away from the bustle of modern life.
There are no skyscrapers here, and no flashy billboards.
What you'll find instead is a stage where history has unfolded for 1,400 years,
cradled by natural beauty that changes with each season.
This landscape did not survive by chance.
It is protected by the Asuka Law
(Act on Special Measures concerning Preservation of Traditional Scenic Beauty and Improvement of Living Environment in Asuka Village),
a special piece of legislation enacted in 1980 through a unique partnership between the national government and the local community.
It is a powerful expression of the people's resolve:
a choice to preserve history and heritage for the future,
rather than prioritizing the convenience of modern development.
Let us work together to pass on the timeless landscape of Asuka-Fujiwara to the next generation.
About Asuka-Fujiwara
A journey to Asuka-Fujiwara:
a place of serenity where the story of Japan began.
Come and wander through the ancient temples, rolling hills,
and quiet rural landscapes that preserve the memories of the nation’s birth.
Brand Movies
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Journey through Asuka-Fujiwara
Step off the train at Asuka Station and begin your cycling journey through Asuka-Fujiwara.
Experience moments where Japan’s history comes alive as you ride past massive mounded tombs, the majestic Asuka Great Buddha, and through serene bamboo groves and rural landscapes. -
Landscapes of Asuka-Fujiwara
Take in aerial views of ancient palace ruins and burial mound clusters.
Historic temple sites, enigmatic stone monuments, and the sun setting over terraced rice fields.
Beautiful vistas, passed down through the centuries, stretch out before you. -
Voices of Asuka-Fujiwara - Expert Insights -
Specialists who interpret the essence of Asuka-Fujiwara.
Photographers and researchers:
their insights offer visitors a profound understanding of this land. -
Voices of Asuka-Fujiwara - Local Perspectives -
Connect with the people who live and work in this region.
Guesthouse hosts, restaurant owners, and local entrepreneurs:
these encounters provide visitors with unforgettable experiences of Asuka-Fujiwara.
Brand Book
Asuka-Fujiwara’s identity is woven from history, culture, and the lives of its people.
Explore our brand book to uncover the spirit that flows through this land.
Access
The nearest stations are Asuka, Yamato-Yagi, Sakurai, and Kashiharajingu-mae.
You can explore the area by bus, rental bicycle, or on foot.